How Gift Packaging is changing:
New innovations in food packing and non-food items with artificial
jewelries, soft toys and artworks caught the attention. A multitude of product
categories including cookies, fruit baskets and wine hampers and different
types of cheese gifted on occasions of birthdays and festivals have come under
trending gifts with customers lifestyle and deep pockets under consideration
for driving change in the gift packaging market.
Over the last decade, gift packing underwent a sea-change
with rolling out of corporate and personal gifts.
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Wrapping
paper including lunch bags, decorative gift bags and decorative shopping bags
have come under lens for gift wrapping and alternatively decorative
handkerchiefs touted as the nearest handy accessory to hit the market and
propel growth for gift packaging market. The potent drivers to the market
include e-tailers who have bridged the gap between erstwhile manufacturers and
customers to satisfy demand thus enhancing gift packaging market.
Food
gifting has transformed from conventional standards to contemporary sweets with
attractive packaging and boosting gift packaging market. Furthermore, rise in
disposable incomes has let one spend beyond his standards in acquiring gifts
thus enhancing the gift packaging market. Personal gifting on holidays has
given rise to ostentatious show of wealth with gifting to one and all matching
one’s standard and lifestyle. This augurs well for the gift packaging market.
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Segmentation
by packaging type comprises primary packaging, secondary packaging and tertiary
packaging. On the basis of product type, segmentation goes as gift boxes
containers, ribbons and bows, gift sacks, gift bags, wrapping paper, tissue
paper and shreds, cell phone overwrap and bags, gift card and money holders and
others.
By
materials, global gift packaging market includes plastics, paper and
paperboard, metals, glass and others. By geography, gift packaging market is
segmented into North America, Europe, Asia Pacific, MEA and Latin America.
Corrugated packaging has risen by leaps and bounds in UK and by far is the most
widespread mode of packaging in the industry.
What are the best Gift Packaging
companies in the market:
Asia
Pacific leads market with rise in GDP and increasing disposable incomes with an
increased consumer base and India and China portray countries with gregarious
markets and having exposure to maximum spending. As per news article dated
August 2016, gift packaging market in US is leading with gifting of candies and
chocolates with elaborate packaging and gifts being doled out to far-flung
relatives and online retailers have faster transactions with free delivery and
shipment. Key industry players include Smurfit kappa group, Packlyn Ltd,
Shenzen Fuxiang gifts & packaging gifts, Interpak, Ebro Color GmbH.
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