Gluten-free products market is expected to be driven by increasing number of celiac patients over the forecast period. Increasing consumer awareness regarding health disorders is expected to aggravate the global demand further over the forecast period. Advancements in manufacturing technology coupled with effective distribution channels are presumed to fuel global demand over the foreseeable future. Rapid urbanization along with an increase in disposable income is projected to bolster gluten-free products growth. Improvements in products taste & packaging coupled with growing number of private label gluten-free products are anticipated to augment global gluten-free products market growth over the forecast period.
Lack
of essential nutrients such as iron, fiber, vitamin B12, zinc, phosphorus,
calcium, folate, and niacin are presumed to affect global market growth
negatively over the next seven years. The high end-user cost associated with
gluten-free products coupled with increasing raw materials cost is anticipated
to restrain global market over the forecast period. Lack of concrete medical
evidence on the fact that gluten-free products are healthier than products
containing gluten is also expected to obstruct global market growth.
Gluten-free products differentiation is anticipated to be a key challenge for
global market growth.
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On
the basis of product type, gluten-free products are categorized as meat &
poultry product, snacks, breakfast cereals, bakery & confectionery, baking
mix & flour. Bakery & confectionery formed the largest gluten-free
products consumer market owing to increasing global bakery trade and an
increasing number of bakeries and bakery products particularly in Europe and
North America. This is projected to continue for the foreseeable future. Baking
mix & flour is anticipated to show significant growth over the forecast
period owing to increasing bakery market Asia Pacific and Latin American
region. Meat & poultry products are presumed to be second fastest growing
segment behind bakery & confectionery over the next seven years owing to
mature global meat & poultry market. Breakfast cereals and snacks market
segment are still at its nascent stage and is expected to show significant
growth over the forecast period.
North
America dominated the global gluten-free products market owing to increasing
number of celiac patients coupled with growing product demand in the region
followed by Europe. This is expected to continue over the forecast period. U.S.
is anticipated to be largest consumer market owing to mature market and
increasing gluten-free products demand in the region. Europe is projected to
witness significant growth in the foreseeable future owing to increasing
consumer demand in countries such as UK, France, Germany, and Russia. Asia
Pacific is presumed to witness steady growth over the next seven years owing to
rapid urbanization and increase in disposable income. Growth in Asia Pacific
region is not anticipated to be significant owing to lack of adequate
distribution channels and consumer awareness regarding the need of gluten-free
products and celiac disorders. Latin America and MEA are expected to witness
average growth owing to lesser gluten-products demand in the region.
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Key players operating in gluten-free products market include
Alara Wholefoods Ltd, Domino’s Pizza Inc., and Kellogg Company. Other players
operating in the market include Hero Group AG, Glutamel, Big Oz Industries Ltd
and H J Heinz Company. Innovative new product development coupled with improved
distribution channels is expected to be key strategy followed by industry
participants over the forecast period. Increasing consumer awareness regarding
the need for gluten-free products and growing global presence is projected to
be major strategies followed by key players over the next seven years.
Innovative product labelling and packaging are anticipated to increase the
market presence of industry players. Innovative product marketing coupled with
effective use of social media and print media platforms are expected to increase
market share of industry participants.
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